ANALISIS PERILAKU KONSUMEN (COSTUMER BEHAVIOR ANALYSIS)

ABSTRACT

In the world of marketing is needed on consumer behavior, by knowing the marketing side of consumer behavior can be easily taken the decision to market the goods / services to customers. Understanding consumer behavior is an important part in the marketing world. There are several reasons why the need to study consumer behavior that will assist managers in designing the marketing mix, the market business, position and differentiate products, carry out environmental analysis, develop market research studies. In consumer behavior research, there are three approaches, namely, the interpretive, traditional marketing science. These three have the same approach and the high value and provide an understanding of consumer behavior and marketing strategy from the point of view and different levels of analysis. Includes consumer decision making process through which all consumers in identifying problems, finding solutions, evaluate alternatives, and choose between buying their elections. In the marketing world need to know about the marketing mix strategies for products purchased through the decision process with high involvement and low involvement.

Keywords: consumer behavior, marketing, marketing mix

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profil pendidikan pendidikan pertama dari kedua prang tua kemudian melanjutkan sekolah dasar di SDN KOLO-KOLO 1 ARJASA dan lulus pada tahun 2003, setelah lulus SD melanjutkan sekolah menengah pertama ke SLTPN 1 ARJASA dan lulus pada tahun 2006. dan langsung melanjutkan ke sekolah menegah atas. yaitu SMA NEGERI 1 ARJASA. Dan dengan rahmat Allah yang maha kuasa kini saya lulus dan pada tahun 2009 saya melanjutkan keperguruan tinggi negeri UNIVERSITAS TRUNOJOYO MADURA. yaitu mengambil jurusan TEKNIK INDUSTRI. lulus pada tahun 2013-2014, stelah lulus membantu orangtua selama 1 tahun dan pada tahun 2014 masuk PASCA SARJANA pada periode 2014-2015 sampai sekarang, bidang yang digeluti tetap sama T. INDUSTRI dengan konsentrasi OPTIMASI.

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